Hotel Website Design That Wins Direct Bookings Back From the OTAs
Our hotel website design gives guests every reason to book with you directly instead of through a travel site: beautiful room pages, your best available rate, clear policies and a booking engine that’s easy to use on a phone. We build on WordPress, add local SEO, and publish our prices: sites start at $1,800 (about £1,350).
Travel sites commonly take 15% to 25% of every booking. Each guest who books direct keeps that margin with you.
What Good Hotel Website Design Does Differently
Most guests find you on a travel site or Google Maps, then visit your website to check you out. If it looks dated or the booking is clumsy, they go back and book through the travel site. Good hotel website design gives them a reason, and an easy way, to book with you.
Booking engine, done right
We integrate the booking engine you already use, styled to match the site, with a date picker that stays in reach on every page.
Room pages that sell
A page for each room type with real photos, size, beds, views and amenities, so guests know exactly what they’re booking.
Direct-booking perks
Breakfast, late checkout or a welcome drink for guests who book direct, shown clearly next to the booking button.
Fast, even with big photos
Hotel sites are photo-heavy. WebP images, lazy loading and a speed pass keep pages quick on hotel and holiday Wi-Fi.
Local area guides
Pages on nearby attractions, venues and events bring in travellers searching for where to stay near them.
Reviews and awards
Google and TripAdvisor ratings, guest quotes and awards shown near the booking button, where they matter most.
The Pages in a Hotel Website Design Project
Every hotel website design project is planned around your guests and your property. A countryside B&B needs a different site from a city boutique hotel with a restaurant and event space, so we plan pages around the stays and extras that earn you the most.
We connect your booking engine and, where you use one, your channel manager, so rates and availability stay in sync. The site also gets the details Google needs for your hotel listing, which supports free booking links in Google’s hotel results.
You’ll be able to update offers, photos and seasonal packages yourself. If you’d rather not, our WordPress care plans handle updates, backups and small edits.
Hotel Website Design Built for Search
Travellers search for places to stay by location and purpose: “boutique hotel [town]”, “B&B near [landmark]” or “hotel with parking near [venue]”. Your website, Google Business Profile and hotel listing need to match and support each other to show up.
Every build includes matching property details, Hotel structured data with your address, amenities and check-in times, and area guide pages that target what guests search for when planning a trip.
That’s why hotel website design and SEO should be planned together. For more growth after launch, our SEO services and Meta Ads management can bring in more direct bookings.
What Hotel Website Design Costs With Us
Hotel website design with us starts at $1,800 (about £1,350) for a small B&B or inn. Boutique hotels with several room types, dining or events and a booking engine integration usually land between $1,800 and $3,500. A typical build goes live in 3 to 4 weeks.
You get a fixed quote in writing before we start, and you own the site and domain. Prices match our pricing page. Hotels with a public restaurant can also see our restaurant website design page.
The Same Build and SEO Process, on Live Client Sites
Our hotel website design uses the same build, speed and search process as the client work below. Each one is live, and each case study uses real data.
AHF Collection
A full build with a brand photo shoot and 60+ image-rich pages, with an online checkout, kept fast with WebP and a speed pass.
Visit the live site →
MusicKanHeal: 0 to 52K Impressions
A brand-new domain with no history reached 52,000 Google impressions and an average position of 9.6 in six months.
Read the case study →
Our Own Site: GTmetrix C to A
We rebuilt our own site in September 2026 and cut its Total Blocking Time from 820ms to 62ms.
See the homepage →From First Call to Launch Before Peak Season
Five steps, and you only need to be involved in two of them. We plan the launch so the new site is live before your busiest booking window.
Free Audit
We check your site, booking flow, listings and nearby properties.
Plan and Quote
Rooms, extras and booking set-up agreed, with a fixed price.
Design and Copy
A photo-led design and copy that sells the experience.
Build and Test
Booking engine connected, speed-tested and checked on phones.
Launch
Site goes live, Search Console is set up and listings are linked.
Which Properties Our Websites Suit Best
Our hotel website design suits independent hotels, boutique hotels, B&Bs, inns, guest houses and serviced apartments in the US and UK. It works best when you want more direct bookings and less dependence on travel sites and their commissions.
Large chain hotels usually need brand-approved platforms. We focus on independent properties where a better website makes a direct difference to margins.
Hotel Website Design Questions
What hotel and B&B owners ask before they book. Anything else, ask us directly.
A website for a small B&B or inn starts at $1,800 (about £1,350). Boutique hotels with several room types and a booking engine integration usually land between $1,800 and $3,500. You get a fixed quote first.
Yes. Most hotel booking engines offer a widget or booking link, and we integrate it so it matches your site. If you don’t have one yet, we’ll talk you through the options.
It removes the reasons guests abandon your site: slow pages, poor photos, unclear rates and clumsy booking. Pairing it with direct-booking perks and your Google listing gives guests a real reason to book with you.
Yes. Room pages, photos and seasonal packages are all editable in WordPress, and you get a walkthrough call at handoff.
Yes. We build for independent properties in the UK and US, and UK sites are priced in pounds from about £1,350.
Keep More of Every Booking
Send us your hotel’s website. We’ll check your booking flow, speed and search visibility, and show you what hotel website design would change, before you spend anything.