Web Development Agency Pricing — Published, in USD

Every other web development agency pricing page ends in “contact us for a quote.” Ours doesn’t. Below are our real starting rates for WordPress builds, Shopify stores, SEO, and Meta Ads — what’s included, what isn’t, and what makes the number go up.

Why We Publish Pricing Instead of Hiding It Behind a Quote Call

Most agencies treat pricing as something to extract from you slowly — a 30-minute discovery call, a “custom proposal,” a number that somehow lands near whatever budget you admitted to on the call. That process wastes your time and tells you nothing about whether the agency is actually a fit.

We’d rather you rule us out in two minutes than book a call to find out we’re not the right price point. That’s the entire logic behind publishing web development agency pricing instead of gating it behind a form.

It also forces us to keep the numbers honest. A published rate is one you have to stand behind in public, not adjust upward once you’ve decided a prospect can afford more. If our pricing changes, this page changes — you won’t hear a different number on a call than what’s written here.

Our Web Development Agency Pricing, By Service

Starting prices, not teaser rates — final scope gets confirmed in writing before anything starts.

What’s Included at Each Price Point

Transparent web development agency pricing only means something if you know what’s actually inside each number. Here’s the scope behind every line item above.

WordPress Build — $1,800

Up to 8 custom-designed pages, mobile-responsive layout, basic on-page SEO setup (titles, meta descriptions, schema, sitemap), one round of revisions, and a short handoff call so you know how to update the site yourself.

Shopify Store Setup — $2,400

Store build on a paid Shopify theme, payment gateway configuration, up to 30 products loaded with variants, and the core apps most small stores need (reviews, email capture, basic upsells) installed and configured.

Monthly SEO Retainer — $750/mo

Keyword research, on-page optimization, technical fixes, and 2 pieces of SEO-driven content a month, with a written report showing what changed and why.

Meta Ads Management — $600/mo + Ad Spend

Campaign strategy, creative direction, audience testing, and weekly optimization. The $600 is our fee — your ad spend is separate, goes directly to Meta, and is a number you control.

WordPress Care Plan — $180/mo

Core, theme, and plugin updates, nightly backups, uptime monitoring, and up to 30 minutes of minor content edits a month — the maintenance most small business sites need and never get.

White-Label Development — $35/hr

For agencies and freelancers who need overflow development capacity under their own brand. Billed hourly, NDA available before any code or credentials change hands.

What Changes the Price

These are starting numbers, and a handful of things reliably move them up:

• Page count beyond 8 (WordPress) or product count beyond 30 (Shopify)
• Custom functionality — booking systems, membership areas, custom API integrations
• Content volume beyond what’s included in the SEO retainer
• Rush timelines that require reprioritizing other client work
• Rebuilding on top of an existing site versus a clean install

None of these are hidden fees — they’re the same starting rates above, adjusted once we know the actual scope, and confirmed with you before any work begins.

A Realistic Example: What $1,800 Actually Buys

Take a typical small business site: a homepage, an about page, three service pages, a blog index, and a contact page — eight pages total, which is exactly where the $1,800 starting rate is scoped. That includes custom design (not a stock theme with your logo swapped in), mobile-responsive layout, basic on-page SEO on every page, and one round of revisions after the first draft.

Add a booking calendar, a members-only resource area, or a custom quote calculator, and the price moves — not because we’re padding it, but because that work genuinely takes more hours than a standard build. You’ll see that adjustment before you agree to it, never after.

Typical Timelines

A WordPress build in the $1,800 range usually takes 3 to 4 weeks from kickoff to launch. Shopify stores run closer to 4 to 5 weeks depending on product count. SEO and Meta Ads retainers start showing measurable movement within 60 to 90 days — anyone quoting faster results on either is either targeting easy keywords or overpromising.

How Our Web Development Agency Pricing Compares to a Typical Quote

A comparable WordPress build from a US or UK agency with account managers and a separate design team typically runs $3,000 to $8,000-plus for similar scope. That’s not a knock on those agencies — overhead is real, and it shows up in the invoice. Our web development agency pricing stays lower because the same in-house team that quotes the work also builds it: no account manager markup, no handoff between departments, no agency premium layered on top of the actual labor.

That’s also the honest answer to “why so cheap?” — it isn’t a race to the bottom. It’s one team doing the work end to end instead of three people each taking a cut before it reaches the developer actually writing the code.

Payment & Process

Every project starts with a deposit, then moves through milestone payments you approve before they’re due — never a single upfront invoice for work you haven’t seen yet. Full details on how we structure payments, communication, and scope changes are on our page on working with our team.

Frequently Asked Questions